Premium & Incentive Strategies for Books

Here are just some of the many ways that our book can be incorporated into your marketing or human resources programs:

• Give it away or sell it at events
• Offer it as a direct mail promotion
• Add it to your company store or catalog
• Offer it on your Web site, alone or as a bonus for other purchase
• Offer it as an incentive for:
• Registering or opting-in to an offer (prospect list-building)
• Becoming or remaining a customer
• Opening celebrations
• Traffic building
• Publicity
• Taking a survey
• New product trial
• Membership acquisition (association, club, Web site, program, etc.)
• Educational promotions
• New product introductions
• Subscribing to a publication or Web site
• Entering a competition
• Completing an application
• Door opener
• Referrals
• Fundraising
• Receiving a product demonstration
• Ordering product by a certain deadline
• Ordering a certain number of units or dollar volume
• Making a sales appointment
• Recruiting or referring customers or members
• Reinforcing any step in your customer acquisition programs
• Make it a part of your customer loyalty program
• Thank long-term employees
• Create a program around it as reflection of your brand values
• Incorporate it into employee or customer education or training
• Send it to existing and potential customers as a gift or public service
• Sell it to existing and potential customers as a break-even or profit-making premium
• Bundle it (either for free or at a discounted price) with a current product or service to:
• Improve the lead-to-sales conversion rate
• Increase the average sale amount on sales
• Increase the gross margin on sales
• Enhance repeat sales