Staging Your Home to Sell in Today's Market Staging Your Home to Sell in Today's Market
 
 

 

 

 

Incentive Sales Strategies

Incentive Sales Customization


 

 

Ideal incentive or premium gift item

 
 

Incentive Sales Strategies

 

Premium & Incentive Strategies for Books

Here are just some of the many ways that our book can be incorporated into your marketing or human resources programs:

  • Give it away or sell it at events
  • Offer it as a direct mail promotion
  • Add it to your company store or catalog
  • Offer it on your Web site, alone or as a bonus for other purchase
  • Offer it as an incentive for:
    • Registering or opting-in to an offer (prospect list-building)
    • Becoming or remaining a customer
    • Opening celebrations
    • Traffic building
    • Publicity
    • Taking a survey
    • New product trial
    • Membership acquisition (association, club, Web site, program, etc.)
    • Educational promotions
    • New product introductions
    • Subscribing to a publication or Web site
    • Entering a competition
    • Completing an application
    • Door opener
    • Referrals
    • Fundraising
    • Receiving a product demonstration
    • Ordering product by a certain deadline
    • Ordering a certain number of units or dollar volume
    • Making a sales appointment
    • Recruiting or referring customers or members
    • Reinforcing any step in your customer acquisition programs
  • Make it a part of your customer loyalty program
  • Thank long-term employees
  • Create a program around it as reflection of your brand values
  • Incorporate it into employee or customer education or training
  • Send it to existing and potential customers as a gift or public service
  • Sell it to existing and potential customers as a break-even or profit-making premium
  • Bundle it (either for free or at a discounted price) with a current product or service to:
    • Improve the lead-to-sales conversion rate
    • Increase the average sale amount on sales
    • Increase the gross margin on sales
    • Enhance repeat sales
 
 
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